For what percentage of site visitors will bizographics be available?

If you install Bizo Insight Tag, in a couple of days you’ll know the degree of coverage Bizo provides for your visitors.  The Bizo audience is growing rapidly so coverage percentages are increasing.  As of 4/15/10 50% of visitors to a B2B site oriented to a business will have bizographic data.  On consumer sites roughly 25% of visitors have bizographic data.  

How many queries can the API handle at one time?

We are using Amazon elastic cloud service.   As requests are issued to the API the system automatically detects increased loads and enables additional processing capacity.

Is there an automated limiter or controls for API requests depending on the clients subscription level?

Setting up a free key is automated and the limiter is set automatically to stop issuing responses at 200 responses with data per day.  You must have an agreement in place with Bizo to access more than 200 API responses a day.

What is the typical response time for a BizAudience API query?

Typical response times are 150 milliseconds. 

What is the difference between “code” and “name” in the BizAudience API response?

The code is used for the ID of the value.  The name is the display name.  The code will never change.  The name may change if it is determined that the terminology should change over time.  Developers who write to values in the response should write to the code value.

What are the terms and conditions around storing bizographic data accessed via the API?

Bizographic data accessed via the API can be stored for up to 60 minutes. 

Does passing bizographic data to a web site analytics tags breech the terms of the API agreement?

No.  The ability to use bizographic data for data analysis in a web analytics tool is supported.  However some web analytics tools allow for sharing data with third party systems for the purposes of targeted marketing, such as a batch export of visitors who fit a certain criteria to an email service provider.  Bizographics cannot be used in this manner as part of the API agreement.

Is pricing different when using Bizo API data for targeted advertising Vs. web site content personalization?

Only if bizographic data is stored for more than 60 minutes.  Please contact Bizo to discuss special agreements for implementations which require storing bizographics for longer than 60 minutes.